Comparing Magazine Covers
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Black Beat and Kerrang! are magazines with very different target audiences. They both promote certain types of music giving them a specific style.
Black Beat is a magazine about contemporary hip-hop and R&B. It has a young target audience so the colours are very bold and bright to show that it is youthful and upbeat. This also makes it more striking. The colours on this issue are mainly red and yellow which might suggest fire, passion and power. All the fonts are different to suggest rebellion. The image of Beyoncé shows her in a strong pose looking straight at the camera. The camera is in a long shot looking up at her this makes her seem powerful, passionate and ready to fight with the viewer. The most important thing about Black Beats image is to make it seem cool and tough. So it uses stylish, modern artist to attract its cool young target audience.
Kerrang! is a magazine that focuses on heavy metal music. It is aimed at young men aged around 17 to 27. The fonts are all in bold to make it seem important. The layout is similar to a gig or rave poster which will appeal to its young target audience. The masthead is written cracked lettering to suggest chaos and to relate to the loud style of music. The image is of five strangely dressed men giving funny faces to the camera. This and the dark masculine colours show that the magazine is aimed at men. The background is white to make the masthead stand out. The way they have made it look is as if the cover is torn shows aggression and rebellion which will provide an escape for its readers.
The two magazines have very different target audiences. Black Beat is for a younger more fashion forward reader so it uses bright colours and stylish fonts. On the other hand Kerrang! is for an older male with an interest in heavy metal music audience so it uses a chaotic motif with older men on the cover. They both use white backgrounds to make the images and text stand out. Black Beats has an image of a powerful looking woman to show its modern edge, whereas Kerrang! has an image of five middle age white men which shows that it is more out of date. Its target audience is similar to the men on the cover and aspire to be more like them. The name Black Beat show the magazine is about hip-hop and R&B because it is a style dominated by black people and uses lots of heavy beats. Kerrang! is similar to the sound of an electric guitar makes which shows the style of music. The mode of address is different in the two magazines. Black Beat uses words like ‘tasty’, ‘trends’ and ‘sexy’ which appeals to its stylish target audience. Kerrang! lists band names like Every Time I Die and Fall Out Boy which its target audience probably listen to.
The magazines are different because they have different audience and promote different styles of music.
Black Beat is a magazine about contemporary hip-hop and R&B. It has a young target audience so the colours are very bold and bright to show that it is youthful and upbeat. This also makes it more striking. The colours on this issue are mainly red and yellow which might suggest fire, passion and power. All the fonts are different to suggest rebellion. The image of Beyoncé shows her in a strong pose looking straight at the camera. The camera is in a long shot looking up at her this makes her seem powerful, passionate and ready to fight with the viewer. The most important thing about Black Beats image is to make it seem cool and tough. So it uses stylish, modern artist to attract its cool young target audience.
Kerrang! is a magazine that focuses on heavy metal music. It is aimed at young men aged around 17 to 27. The fonts are all in bold to make it seem important. The layout is similar to a gig or rave poster which will appeal to its young target audience. The masthead is written cracked lettering to suggest chaos and to relate to the loud style of music. The image is of five strangely dressed men giving funny faces to the camera. This and the dark masculine colours show that the magazine is aimed at men. The background is white to make the masthead stand out. The way they have made it look is as if the cover is torn shows aggression and rebellion which will provide an escape for its readers.
The two magazines have very different target audiences. Black Beat is for a younger more fashion forward reader so it uses bright colours and stylish fonts. On the other hand Kerrang! is for an older male with an interest in heavy metal music audience so it uses a chaotic motif with older men on the cover. They both use white backgrounds to make the images and text stand out. Black Beats has an image of a powerful looking woman to show its modern edge, whereas Kerrang! has an image of five middle age white men which shows that it is more out of date. Its target audience is similar to the men on the cover and aspire to be more like them. The name Black Beat show the magazine is about hip-hop and R&B because it is a style dominated by black people and uses lots of heavy beats. Kerrang! is similar to the sound of an electric guitar makes which shows the style of music. The mode of address is different in the two magazines. Black Beat uses words like ‘tasty’, ‘trends’ and ‘sexy’ which appeals to its stylish target audience. Kerrang! lists band names like Every Time I Die and Fall Out Boy which its target audience probably listen to.
The magazines are different because they have different audience and promote different styles of music.
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